PeçaAí
Complete Brand Identity — Automotive Parts Marketplace
About the Project
PeçaAí is a marketplace app designed for auto repair shops — think Uber Eats for car parts. We created the complete brand identity from scratch, including logo, color system, typography, tone of voice, and a full brand deck.
The Problem
What was broken
Idle Cars
Clients waiting while shops waste time calling suppliers one by one.
Wrong Parts
Miscommunication leads to rework, returns, and extra cost for everyone.
Slow Process
Manual ordering slows down the entire workshop workflow.
The Solution
How it works
Three simple steps that replace dozens of phone calls.
Smart Search
Type the code or model — the system finds compatible parts instantly.
Compare Prices
See offers from verified suppliers side by side, in seconds.
Order & Receive
Quick confirmation, real-time tracking, delivery on schedule.
Found it. Ordered it. Delivered.
Brand Identity
The visual system
Primary Blue
#1F6BFF
Indigo Gradient
#6D28D9
White
#FFFFFF
Dark Text
#111827
Typography
Inter
Clean, highly legible, and versatile — perfect for a product that needs to communicate quickly and clearly.
Design Approach
Clean. Direct. Functional.
Inspired by the best delivery and marketplace apps. Every element is designed to reduce friction and get mechanics back to work faster.
Tone of Voice
How the brand speaks
Straight to the Point
No marketing fluff. We speak the language of those who work with greasy hands and need results.
Technical When Needed
We know part codes, specifications, and compatibility. You don't need to explain the obvious.
Partner, Not Seller
We're here to make your day easier, not to push product. Your success is our success.
Why Choose
Why choose PeçaAí?
Save Time
Fewer calls, less waiting, more cars done by end of day.
Verified Suppliers
Work only with trusted stores and guaranteed quality.
Best Price
Compare real-time offers and choose the best deal.
Interested in a brand identity like this?
Let's craft a unique identity that positions your brand for growth.
Start Your Project